[Free] How To Add Popups For Shopify Email Marketing – (Step-by-step)

Have you ever noticed how major brands like Amazon and Walmart send you emails every single day? There’s a reason they do it, it works. Email marketing is one of the most effective ways to boost sales and customer retention, and now you can set it up for free on your Shopify store.

In this guide, I’ll show you exactly how to create high-converting pop-ups and email marketing campaigns that can increase your revenue by up to 30%.

Why Email Marketing Matters for Your Shopify Store

Big brands aren’t sending daily emails just to annoy you. They send them because email marketing delivers results. It’s one of the highest ROI channels for e-commerce businesses, and it doesn’t require a massive budget to get started.

The key is capturing email addresses and nurturing those subscribers with valuable campaigns. That’s where pop-ups and automation come in.

Meet Sendwell: The Free Email Marketing Solution for Shopify

Sendwell is a powerful, completely free app that integrates seamlessly with Shopify. With over 7,000 reviews and a 4.9-star rating, it’s trusted by thousands of store owners. Here’s what makes it special:

• 100% FREE (no hidden costs)
• Stunning pop-up templates
• Professional email templates
• Advanced automation workflows
• Built-in analytics
• Interactive pop-ups (like the viral Spin Wheel)

Getting Started: 5 Simple Steps

1.Install & Setup the App

Download Sendwell from the Shopify App Store and enable the app embed on your active theme. It takes less than 2 minutes.

2.Create Your First Pop-up

Choose from pre-designed templates or customize your own. Popular options include:

• Discount Pop-ups: Offer 10%, 15%, or free shipping
• Spin Wheel Pop-ups: Highly interactive and engaging
• Email Capture Forms: Simple and effective

3.Configure Pop-up Rules

This is where the magic happens. You can set:

• Timing: Display after 3 seconds, on scroll, or on exit intent
• Frequency: Show once per day, once per week, or every visit
• Device Targeting: Desktop, mobile, or both
• Location Targeting: Show to specific countries only
• Page Rules: Display on all pages or specific ones

4.Set Up Discount Codes

Automatically generate discount codes (percentage, fixed amount, or free shipping) that expire on a date you choose. Sendwell integrates directly with Shopify’s discount system.

5.Build Email Campaigns

Once you have subscribers, create email marketing campaigns using professional templates or build from scratch. Personalize the content, add images, and include call-to-action buttons.

Automate Your Sales with Email Workflows

Sendwell’s automation features are where you’ll see the biggest impact:

• Welcome Series: Greet new subscribers with a personalized email
• Abandoned Cart Recovery: Remind customers about items they left behind
• Discount Expiry Reminders: Create urgency by notifying customers their discount is ending soon
• Order Confirmation Emails: Enhance Shopify’s default confirmation with custom designs
• Back in Stock Alerts: Notify customers when products are available again

These automated workflows run 24/7, sending the right message at the right time without any effort from you.

Track What Works with Built-in Analytics

Don’t just guess—measure. Sendwell provides detailed analytics showing:

• Pop-up conversion rates
• Email open rates and click-through rates
• Subscriber growth
• Revenue from each campaign

Use this data to continuously improve your campaigns and customer experience.

Real Results: Why This Works

The reason big brands use email marketing is simple: it converts. Our tests show that stores implementing pop-ups and email campaigns see up to a 30% increase in revenue. Here’s why:

1. Capture More Leads: Pop-ups capture email addresses from interested visitors
2. Build Relationships: Email automation keeps your brand top-of-mind
3. Recover Lost Sales: Abandoned cart reminders bring customers back
4. Encourage Repeat Purchases: Well-timed emails drive repeat business

The Spin Wheel Pop-up: The Game-Changer

If you want maximum engagement, try the Spin Wheel pop-up. Customers enter their email, spin the wheel, and win a discount. It’s interactive, fun, and highly effective. The gamification element significantly increases email capture rates.

Get Started Today (It’s Free!)

Setting up email marketing on Shopify no longer requires expensive software or technical expertise. Sendwell makes it accessible to every store owner.

Here’s what to do next:

1. Download Sendwell from the Shopify App Store
2. Create your first pop-up using one of the templates
3. Set up a simple email campaign
4. Watch your email list and sales grow

Remember, the stores making the most money aren’t the ones that get lucky—they’re the ones that stay in touch with their customers through email marketing.

Ready to boost your Shopify sales? Start building your first pop-up today. It takes minutes, costs nothing, and could transform your business.

What’s your biggest challenge with email marketing? Drop a comment below and let’s solve it together!